pageHeader__media--is-dimmed modifier on the media element so it doesn't display as strongly. This class can be added and removed programatically to dim the media item background
<header class="pageHeader pageHeader--has-media pageHeader--has-bg">
<div class="pageHeader__flex">
<div class="pageHeader__inner">
<div class="wrap">
<div class="pageHeader__title">
<header class="tickertape tickertape--bg-secondary">
<h1 class="tickertape__highlight">
Reach out, raise hope, change society
</h1>
</header>
</div>
</div>
</div>
<figure class="pageHeader__media pageHeader__media--is-dimmed">
<img class="pageHeader__mediaImg" src="https://designs.hs.to/ssw/img/banner/5.jpg" alt="" />
</figure>
<div class="pageHeader__overlay">
<div class="wrap">
<div class="pageHeader__overlayInner">
<figure class="video-container">
<iframe width="560" height="315" src="https://www.youtube-nocookie.com/embed/w_P3D9e0LcQ?si=S3QBJJzwnNbw-Q5q" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
</figure>
</div>
</div>
</div>
</div>
</header>
{% set breadcrumbsTemplate = breadcrumbsTemplate ?: '@breadcrumbs' %}
{% set tickertapeTemplate = tickertapeTemplate ?: '@tickertape' %}
{% if image or imageRandom %}
{% set modifierClasses = ' pageHeader--has-media' %}
{% endif %}
{% if video or background %}
{% set modifierClasses = modifierClasses ~ ' pageHeader--has-bg' %}
{% endif %}
{% if overlay %}
{% if overlay == 'left' %}
{% set modifierClasses = modifierClasses ~ ' pageHeader--has-overlay-left' %}
{% elseif overlay == 'right' %}
{% set modifierClasses = modifierClasses ~ ' pageHeader--has-overlay-right' %}
{% endif %}
{% endif %}
<header class="pageHeader{{ modifierClasses }}">
<div class="pageHeader__flex">
<div class="pageHeader__inner">
<div class="wrap">
{% if breadcrumbs != false %}
{% include breadcrumbsTemplate with {
list: '<ul>
<li><a href="">Home</a></li>
<li><a href="">Placeholder Item</a></li>
<li><a href="">A Long Titled Third Item Might Go Here Perhaps</a></li>
</ul>'
} %}
{% endif %}
{% if title != false %}
<div class="pageHeader__title">
{% include tickertapeTemplate with {
text: title ?: 'Reach out, raise hope, change society',
textElement: titleElement ?: 'h1',
background: titleBackground ?: 'secondary',
} %}
</div>
{% endif %}
</div>
</div>
{% if image or imageRandom %}
<figure class="pageHeader__media {{ backgroundDimmed ? 'pageHeader__media--is-dimmed' }}">
{% if imageRandom %}
<img class="pageHeader__mediaImg" src="https://designs.hs.to/ssw/img/banner/{{ random(7) }}.jpg" alt=""/>
{% elseif image %}
{{ image }}
{% endif %}
{% if videoButton %}
<button class="pageHeader__revealer pageHeader__revealer--smallScreen" href="#pageHeader__reveal">Play</button>
{% endif %}
{% if imageCaption %}
<div class="pageHeader__mediaCaptionContainer">
<div class="wrap">
<figcaption>{{ imageCaption }}</figcaption>
</div>
</div>
{% endif %}
</figure>
{% endif %}
{% if quote or card or video or overlay %}
<div class="pageHeader__overlay">
<div class="wrap">
<div class="pageHeader__overlayInner">
{% if quote %}
<figure class="pageHeader__quote">
<blockquote class="blockquote--long">
<q>Since coming to Ann Arbor I’ve become so much more creative and confident in myself and my abilities. This is a long quote to test the limits of the component.</q>
</blockquote>
<a class="pointyLink" href="#" title="Read someone's experience about the lack of proper link text">Read More</a>
</figure>
{% elseif card %}
<div class="card">
<div class="card__content">
Some card content
</div>
</div>
{% endif %}
{% if videoButton %}
<button class="pageHeader__revealer pageHeader__revealer--largeScreen" href="#pageHeader__reveal">Play</button>
{% endif %}
{% if video %}
<figure class="video-container">
<iframe width="560" height="315" src="https://www.youtube-nocookie.com/embed/w_P3D9e0LcQ?si=S3QBJJzwnNbw-Q5q" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share"
allowfullscreen></iframe>
</figure>
{% endif %}
</div>
</div>
</div>
{% endif %}
</div>
</header>